How To Market Your MLM Business – 4 “Insider Tactics”

If you’re looking for effective and solid ways for how to market your MLM business, then you’re going to want to read this article from top to bottom. In it, I’ll detail four insider tactics for how to market your MLM business.

Most of us get involved in an MLM business and are taught to build our business by making a list of our warm market, conduct 3-way calls and in-home meetings, and to pass out product samples and business cards to anyone we can find who will stop and take them. We are taught that this is how to market your MLM business so we do it, only to find after weeks, months and countless dollars spent that there has been no return on our investment and that those efforts have achieved little (if any) results in terms of building our business and our bank account.

Sit back and ponder for a quick moment how every one of the most successful retailers on the planet markets their businesses. You don’t see Walmart or McDonald’s making a list of their warm market and making 3-way calls to people to get people to come to their stores and buy from them. Although network marketing is a phenomenal business, the ways most of them teach you how to market your MLM business are outdated and ineffective.

If you are serious about learning how to market your MLM business in a way that will create a massive and profitable organization, then you need to learn how to have prospects chasing you instead of the opposite taking place. Here are 4 “insider secrets” and a step-by-step process to make that a reality:

1. How To Market Your MLM Business “Insider Tactic” #1 – Understand The Significance Of Branding Yourself: People don’t buy from companies; they buy from people. When people are buying from you, it is because they are buying into YOU — your expertise, and because they like you (the reason why doesn’t matter). Understanding that it is you they are buying into is a key concept you need to understand.

2. How To Market Your MLM Business “Insider Tactic” #2 – Create Your Internet Presence: Don’t start out by blogging or setting Squidoo lenses or throwing YouTube videos out there. The very first thing that you should do which is “mission critical” to your success, is to create a squeeze page. That page should not make any mention of your company, but should be a really basic page talking about the benefits that your product provides. Keep it simple — just a headline, a few bullets and a place to collect their information.

3. How To Market Your MLM Business “Insider Tactic” #3 – Create And Build A Relationship With Your List: Once you have started to collect names via your squeeze page, you need to create and build a relationship with those prospects who have opted into your list. This phase is critical. Your strategy in doing this — and the most important thing to do at this stage — is to share your content and your expertise without expectation and free of charge.

4. How To Market Your MLM Business “Insider Tactic” #4 – Monetize Your List Without Damaging Your Relationship With them: After you have an established relationship with your list, now comes the money-making phase. This is where you offer products and solutions to their problems. This can be done in a number of ways — teleconferences, webinars, providing actual links in the emails you send them, or invite them to call you for a consultation. This is the phase where you begin generating real revenues for your business.

A big key in terms of how to market your MLM business this way is to understand one really important thing that you need to keep in mind during all these phases — but particularly during the 4th one. The 4th phase will not be effective if the first three phases have not first been adequately addressed.

When you are in phase 4, you want to be sure that in everything you offer to your list to make money, that you always intertwine it with relevant and meaningful content. For example, if you have an hour long webinar you will want to divide it up so that something like 40 minutes of it is good and meaningful content, while just 20 minutes of it is pitching them something.

The objective is that whether or not they decide to buy anything, that they still walk away feeling like you gave them good information (because that is how you keep your relationship with your list in tact). The last thing you ever want your list to feel like is that every time they receive something you they will be asked to take out their wallet (with nothing else included). This will destroy your relationship with your list faster than anything else.

If you’re looking for additional steps and insider tactics for how to market your MLM business, and to grab my FREE REPORT titled: “How To Create YOUR First 6-Figure Month In Network Marketing,” click on the link above.

ERP and CRM – The Modern Tools That Will Keep Your Business Inside the Competition

This article is written to give you, being a business owner or a service provider, an idea on how the ERP and CRM really work. You could be an expert on these fields of technology already or it’s the other way around. But the thing is one day or another, you will be using these software or even today, there could also be an application ERP and CRM on your mobile phone or touchpad already that is helping you in certain ways. Without further adieu, the main objective of this article is for you discover more on how these virtual technologies will help you in setting up your business for success.

Introduction to ERP and CRM – Would they Make Sense?

ERP stands for Enterprise Resource Planning. There are thousands of ways to define it. But in a general sense, the definition is already on the words themselves – plan your enterprise resources. What makes it somehow new and alluring is the way it appears on WebPages, newsletters and eBooks. ERP is a technology system made to make business management simple, accurate and accessible to all users inside and outside the organization. By equating each feature with functions, it can be well understood as: simple is to a website, accurate is to programming and accessible is to internet. Use ERP software to your business and there is a greater chance of winning the market.

CRM stands for Customer Relationship Management. It is actually another version of ERP but this one focuses more on handling the people that gives revenue and profit to your business. Control your business operation using ERP and manage your clients using CRM; this is how it works. Get to know your first buyer by requesting him to fill out a simple form online. The product he bought, his name, the place where he lives and even his age; a CRM system captures almost every information that can be used to improve more your business operation. CRM is powerful.

Linking the Aspects of Your Operation into Concepts of ERP and CRM

The first question that an ERP expert will ask you if you want him to help you manage your business is “What is your business?” Your answer will actually give him the big picture. The nature of your business, the industry where you belong, the size of your business, your target market and the supplier of your products will also be asked. And then what’s next? Well, the main goal of a consultant is to recommend you the ERP module that will fit into your business. If your business is an electronic store, then you need an inventory system to handle it. If it’s a technical support team, then you need a database that will contain your list of products, product documentation and a library that can be accessed in seconds by your staffs. Every angle, every aspect and every process – all are integrated into an automated system that will simplify an operation of tasks.

Setting Up Your Business First Before Acquiring the Software

Your main objective should-be before acquiring an ERP and CRM software is to lay down your business objectives. They should be specific, achievable and never been done before by you. It is that for every objective, there is an ERP module and sub-modules that will make them happen. Certainly, a program sequence will run its script and produce a result that will satisfy a specific operation in your business. The challenge here is that you must believe with the power of programming and automation in order to make it work for you. These are the principles and concepts behind ERP and CRM. These are developed by great and well-experienced programmers. Well, basically not all are experts but certainly they have a common goal – make your system of operation easier.

Acquiring the Right (if Not the Best) Software Package

You can choose between cheap and expensive, one with full-pack features and another which is limited, developed by top corporations and created by a freelance programmer, and even a popular one and an old version of it. You are free to choose, anyway. But the main concern here is “Do You Know How to Use it?” If your answer here is NO, then you need at least an expert who will teach you how. If your answer is YES, then you are close to being RIGHT on your decision to purchase an ERP software package. That is good reason enough to go grab the software for your business. But it doesn’t just ends there. ERP and CRM are huge software and to implement them will also require huge money, time and people. Becoming incomplete with these resources, you can fail. Getting the right software is planning those three major business resources very well.

Step by Step Procedures on Acquiring ERP and CRM from a Consultant’s Standpoint

You are convinced that you really need ERP and CRM software in order not to be left behind. Acquiring these software is totally different from paying over the counter for the soft drink that you picked from the fridge. These are the right steps on buying software of such types. You can use them as guide.

1. Get the product name and review the basic features and specifications.
2. Get a free trial version, if not of the actual product but of the same product that is offered by the seller, and simulate it.
3. Read forums, ask questions to the seller and look on some product reviews. They will help you a lot.
4. Ensure that there is a product support – documentation, technical support and warranty.
5. Install it. Implement it. Make sure it’s working free of bugs.
6. Hiring an expert can be your option anywhere in the entire process but it highly recommended doing it right at the very start if you are a beginner.

Do You Need to Consult?

Consult only if you don’t know how to do it. Consulting is paying money to the consultant. If you can do it on your own, better. If you cannot, hiring an ERP and CRM consultant is much better. Test the consultant’s expertise by requesting a quote or asking challenge questions. If you’re lacking on time, people, idea and resources – hire a consultant. Paying for a consultant’s service is an investment. It can do a lot to your next quarter’s profitability.

Web Business Inside

If you honestly feel that you have what it take to venture into the highly dynamic world of web business, then maybe you can consider making a living as a professional web developer

The mere thought or prospect would certainly raise a number of questions, right? The most important thing you need to remember in dealing with this type of web business is that fact that it does is not solely limited to collecting money in exchange for your services. You need to study the market, set up preliminary plans, prepare for major and minor projects and think of ways to maintain profitability – just like any other normal business would naturally require. Although, many of the successful web designers have ventured into the web business partly by chance or a simply hobby that turned into an income generating activity, you still need to come up with a good business plan if you truly want to stay long in the business. This is somehow force you to take time and seriously think about what you are getting yourself into and reassessing your priorities as well. This will provide you with a better vision, a get of goals and more focus.

In starting with you web design business, you need to identify your market and the type of clients you want to cater you will have a clear-cut idea on the concepts that you need to come up with. Avoid turning your web business plans into major advertising hype to impress anyone, but simply paint the big picture backed with realistic projections. Back in 1999, the web developing business generated interest from various sectors with the reported gross revenue of over two billion dollars. That was about a decade and a half back then, and you can just imagine this lucrative market has turned into today. Still, before you take a full plunge ahead, you still need to be cautious and keep yourself updated with the overall movement of the industry and the current trend in the demand for web designing.

In essence, there are two main methods in making serious money in any web business – its either you sell your own services or products, or you can choose to promote other people or company’s products and/or services. If are seriously planning on selling your own services, you need to have a good vibe of the market and determine what it needs are requires. The online world is a fast-paced, highly competitive and constantly revolving industry, and in order to keep apace with the rest of your competitors you need not only have the talent and the resources but most importantly the personal drive and the shrewdness to be on top. This includes gaining a thorough understanding of the Internet jargon, careful planning, building your own sites, look into all possible security issues, maintenance and promotion of sites, and regular evaluation of your work and site performance.

What Other Businesses Can Learn From Groupon

Groupon, pioneer of group buying and one the fastest growing companies in history, will have its launch on the stock markets today with an initial public offering (IPO) that’s values the business at thirteen billion dollars, more double the $6bn that Google offered for the three year old company last year.

A recent Business Insider profile of Groupon had some fascinating insights on this unique company and its growth, there’s a number of lessons that most business owners, entrepreneurs and managers can take from this company’s dramatic growth and market leadership regardless of the sector they operate in.

Apply tech to your business Many people make the mistake that Groupon is tech startup when it’s actually a sales operation.

Groupon’s business model isn’t really new, what they have done is applied various web technologies to the directory and voucher shopping industries and come up with a 21st Century way of doing things.

Bringing together different modern tools like social media, cloud computing, local search and the mobile web makes businesses more flexible and quick to develop new market opportunities.

Prepare for quick changes Groupon was born out of another business – The Point. As The Point steadily died, Andrew Mason and his mentor Eric Lefkofsky decided to try something different and Groupon was born.

This ability to change focus quickly – often called “pivoting” – is essential in changing markets. In volatile times like today where today’s business conditions can’t be taken for granted we have to be prepared for rapid changes.

Fortunately the cost and time to changes your business focus has dropped dramatically with digital and online tools, which is another reason to embrace tech.

Get a good business mentor Eric Lefkofsky bought maturity and a perspective to Groupon’s young leadership, having a different and more experienced view of the business helped it develop and grab the opportunity.

An experienced business mentor can be worth their weight in gold.

Back a good idea In Nicholas Carson’s Business Insider profile he describes Andrew Mason role at Eric Lefkofski’s business before The Point as “an intern, ‘kind of squatting in their offices'”. Lefkofski was prepared to back the geeky kid camping on his premises.

Putting your prejudices and judgements on the shelf to back good ideas, particularly those that don’t cost much to execute, is one way to find where the opportunities lie.

Tell your business story Regardless of what you think of Groupon’s claims, they tell a very good story which has lead to their amazing growth and the development of the group buying industry.

Being able to tell your story, in your terms, is one of the great advantages the web, local search and social media deliver. There’s no reason why your business shouldn’t be dominating the local market in whatever field you work in.

Regardless of what your business does, it can benefit from applying the online tools that are available to all of us.

We may not be the next Groupon but the web gives us the opportunity to build our business to take advantage of the 21st Century. It’s worthwhile understanding the new tools at our fingertips.