Small Business Advertising IQ Test – Outdoor Advertising

There are dozens of places that a small business can spend money on advertising. It has been demonstrated by the SBA (Small Business Administration) that on-premise outdoor advertising is the least expensive, most effective method to generate more walk-in customers.

Is your business signage doing the job? Ask yourself the following questions to check your advertising IQ:

  • Some business people spend more money on a cash register to keep their money in than a good sign to pull people in to fill it! Doesn’t make sense, does it?
  • You don’t buy a ¼ inch drill bit because you want a drill bit, you want a ¼ inch hole! You don’t buy a sign because you want a sign, you want more customers, right?
  • Do you think this sign could hurt your business? Well then, what’s the only other thing it could do? Help your business, right?
  • The world of packaging is a multimillion dollar business. Most of the products you sell are packaged to sell, right? The most important package for your entire business is the front of your store! It’s the first thing your customers see and it must convince them to stop in and buy! A new sign makes the best package you could have!
  • Most investors feel that getting their money back in 7 years is a good investment. Most businesses that purchase a new outdoor sign get their money back in a few weeks! That’s smart investing isn’t it?
  • It would be great if you could go out in the middle of the street and personally invite people into your business, wouldn’t it? First of all, you don’t have time and secondly, you might get run over! The next best thing is to invite them in with a sign. Is your signage communicating with your customer visually!
  • Can you imagine going to a major league baseball game, getting out on the pitcher’s mound during the 7th inning stretch and telling 50,000 fans about your business? Would that improve your business? Well right now, you have over 50,000 people every few days passing less than 50 feet from your front door! They are all potential customers of yours! But first, you have to tell ’em what you have before you can sell ’em!
  • If your landlord came in today and made you this offer…”I need some cash right away…If you pay me $5,000 now, I’ll allow you to stay here RENT FREE for the next 10 years!”… Would you do it? That’s exactly what a good outdoor sign will do for you! Make sense?
  • Let’s say that I want to go to work for you…before you say yes or no, let me tell you my qualifications. I’ll work 24 hours a day, 7 days a week, 365 days a year for the next 10 years. You don’t have to pay unemployment taxes or any fringe benefits. I’llbe the hardest working employee you’ve got! Would you pay me $300 a month for the next 36 months? That’s what the correct outdoor electric sign will do for you!
  • Where is the nearest McDonald’s from here? How about Holiday Inn? Where is Betty’s Ceramics? You see, you know where McDonald’s and Holiday Inn are, but not Betty’s Ceramics and they are on the same street! The only difference is their signs! That’s why successful franchises spend up to $50,000 for their signs, and 80% of a franchises customers are impulse do to the sign. The average McDonald’s locations get over 1800 customers per day. The sign pays for itself in 7 days! What would happen to your business if you had a larger sign out front?
  • People judge the inside of your business by how you look on the outside! If you could turn your business inside out and show people what you have in here, they would flock in… but you can’t. The next best thing is to get something out front that will show people what you do have on the inside! Does that make sense?
  • Some business people spend more money in monthly payments on a credit card terminal than a good sign to pull in those customers with the credit cards…doesn’t make sense, does it?
  • If you want people to come to your party, you have to send them an invitation right? The more invitations you send, the more people that show up! The same is true with your business, the more customers you invite in, the more sales you make! So, if you want their business, you have to ask for it! You have to make it easy for them to find you…without a good business sign. Is your sign the nicest invitation in town?
  • People like to go where the action is. Nobody likes to go to a slow business! Have you ever gone into a restaurant at lunch time and you were the only person there? Makes you wonder why, right? The right business sign will create customer traffic…it will create lots of activity and excitement! That’s what you want, isn’t it?
  • If you came to work one morning and saw two guys out in front of your business building a large brick wall that would hide your business from the people passing by…what would you do? Probably send them away and tear down the brick wall, right? You don’t want anything hiding your business! Unfortunately, you have that situation right now. There is a brick wall is the front of your business, your storefront. All your products and services are hidden behind the front wall. You need to do something to get those products on the other side of the wall where you customers can see them. Does your outdoor advertising have a large logo or graphic that instantly describes your products?
  • A business without a sign is a sign of no business!
  • The more you tell, the more you sell!
  • Some small business spend more money on signs advertising “going out of business” than they spend on signs while in business…and wonder what happened?
  • Your business is located on the banks of a money stream! You have thousands of dollars flowing past your front door! All you have to do is bait your hook and keep it in the middle of the money stream! A highly visible outdoor business sign will catch more customers than any other bait on the market!
  • A good outdoor image can increase the value of your location without increasing your rent one thin dime!
  • Your business will never stay the same. It will either go up… or out. No business remains static. If you think a sign will help your business…EVEN A LITTLE BIT…then by all means, buy one!

Business Career Training Programs

The world of business has grown to become a global economic venture. Professionals work to produce high quality products and communication by using the knowledge they obtained through higher education. Students that are interested in becoming business professionals have several degree levels and concentrations to choose from.

The skills acquired through training are beneficial to all students, even students that apply education to careers outside of the business industry. The principles can be applied to almost any field by preparing students to become reliable and intelligent professionals. Colleges offer students the chance to work through programs at every degree level. Several concentrations can be completed allowing students to focus their training to fit their career goals. Colleges offer programs in areas such as:

  • Entrepreneurship
  • Leadership
  • Global Business
  • Business Administration

This is a limited list of what programs can be completed. Students should research the variety of programs offered and what educational expectations exist for job placement. Some careers, especially leadership positions require students to complete graduate degree programs. Students can work directly through all required levels or gain an undergraduate degree and work for a couple of years. This gives them time to develop professional experience that they can practically apply to education at the graduate degree level.

Working to complete an associate’s degree program is often a basic step to transitioning into a bachelor’s degree program. This is done because most business careers require students to have bachelor’s degrees. A program for business administration, for example, trains students to develop an understanding in management theory, computer technology, and accounting. Courses teach students to take concepts in areas such as microeconomics and financial reporting and apply them to the business world. This is best carried out when students step inside the industry and obtain jobs working for retail, nonprofit, and small businesses.

Entry-level positions in all areas of the field can be entered when students complete bachelor’s degree programs. Training encompasses major key principles like management, accounting, business law, international business, and human resource management education. The focus of this wide range of knowledge is to prepare students for their specializations and careers. The standard curriculum no matter what specialization is chosen requires students to demonstrate the relationships between quantitative theory, economy, accounting, marketing, and human resource management. The successful completion of a program gives students the ability to plan, staff, organize, manage, and direct several areas of a business inside the professional workforce. Further education usually reflects the chosen specialization of students or they can choose one if they worked through general business programs.

Advanced training at the graduate level is offered inside master of business administration or doctoral level degree programs. Students study several areas, which may include courses in advertising, management, leadership, customer relationship, acquisition, and more. Depending on the concentration students learn what is expected inside executive and managerial positions.

Accredited business training provides students with a plethora of educational opportunities and career choices. Students can begin their training by enrolling in colleges that offer the programs they are interested in. Agencies like the Association to Advance Collegiate Schools of Business ( http://www.aacsb.edu/ ) can fully accredited the best quality career training programs. Complete a degree program and become a valuable business professional.

DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at PETAP.org.

Copyright 2010 – All rights reserved by PETAP.org.

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Enlyten Business Insider – Is There Any Truth Behind All of This?

All around the internet, and in particular in the home based business industry, there has been a huge amount of hype around the Enlyten business. However, is there any truth to all of it, or it is just a scam?

In the beginning, the enlyten was started up by Lynn Mitchell, and has a very unique star supporter in Shaquile O’Neil.

However, do the enlyten business products live up to it all the hype? Interestingly enough, the company has a truly different and distinct line of products. All of them come in a strip form which is disolvable and come in varieties ranging from antioxidant, melatonin, and calorie burner strips.

Now, lets focus on the Enlyten business itself. When you research it on their website, its clearly pretty short on specifics on the compensation plan, but it looks like you can become a business builder by joining with a package ranging from $49.95 to $644.95. With that, you can garner a price discount on sales ranging from 25% to 59%. In addition, there are several bonuses that they promote, to include: first order weekly bonuses, check matching bonuses and a monthly leadership bonus. Overall, it does look like a fairly decent MLM payout plan.

To get down to it, is the Enlyten business legitimate, or is it a scam? Really it seems to have a truly unique product line with an extremely popular endorser coupled with a good payout plan.

But, as is the case with any MLM opportunity, the real deal for the Enlyten business will be the marketing that its distributors do. That really is the way things become successful, even if they have the latest and greatest products and the best compensation plan.

So, if you are in the enlyten business, its in your own best interest to learn how to really identify who your target market is, and how to market specifically to them. Even better, learn how to market on the internet, as this gives you the biggest leverage and you can reach the widest audience with it.

To learn more about how to build your enlyten business, just read below and click on the link for more information.

Why a Local Business Needs a Website

Many local businesses feel that a website is only good for e-commerce businesses. However, it’s just as important for local businesses to have a website as everyone else simply because it provides more exposure. More people rely on the internet than ever before to find out about local businesses, which mean that it could be the most effective way to advertise.

A local business website does not actually have to sell anything. Regardless of whether it’s a landscaping business, a cupcake shop or a mechanic, having a website can simply be about informing the general public about their services. This will allow the business to share prices, menus and much more information easily without having to field phone calls about services.

In addition, a local website can have contact information on the site. This can allow consumers who are interested in the business to reach out to the company and ask questions easily. This can also include various quote services so that it removes a step from the standard process of calling, making an appointment and so on.

Another benefit of having a website up and running is that it can be used within search engines. More people will look for a business inside of a search engine before they will ever use the old-fashioned yellow pages. As a result, those without a website are missing out on the opportunity for new business because they aren’t being located anymore.

Businesses that operate locally don’t need one of the fancier websites but they do need an online presence. It helps within the search engines and helps customers to know that they exist and that they are making the attempt to modernize themselves with a website.

Many local businesses have received such great business from their website that they have decided to go with an e-commerce site. Those businesses who sell products can begin to sell online and reach a larger target audience. By offering another channel in which products are available, businesses are no longer required to rely solely on their zip code for customers. They can make as much profit as they desire based upon how far they want to ship their products.

Websites are extremely useful in today’s marketplace. Many consumers will visit a website before actually going into a business, even if it’s just around the block. The reason is because time is money. No one wants to waste any of their time, so visiting a website can tell a person a lot about the business before they ever step foot inside.

The businesses that don’t have a website are simply lost in the mix because they’re not competing with the businesses who have realized the importance of a web presence.